 Buyer Beware: The Incredible Shrinking PackageInflation -- It's constant and it takes its toll on our pockets. The cost of a necessity rises and we pay more for it. While many people remember how much they've paid for an item, they won't necessarily take notice of exactly how much product they received for their cash. By subtly reducing packaging, manufacturers can realize huge cost savings.  myHometownNJ.com RelaunchedThe new myHometownNJ.com is expanded and database-driven. This is a huge benefit for both the maintenance of the site and end-users. Sites that derive their content from a database can be created dynamically based on the user's request.  Croce Completes LVOS PresentationI've just finished working on a video presentation for the non-profit group Literacy Volunteers of Somerset County. This job required a very quick turn-around of approximately five days.  Another Stass Video By John CroceHere's the latest live performance and original song from George Stass -- In A Dark Corner produced by John Croce. It's a very dark, moody piece. Design vs. OptimizationRecently, there's been a boisterous opinion thrown around regarding the correct recipe for a successful website in today's market. This opinion states that graphically designed sites no longer equate to an effective online business. It even goes so far as to say that aesthetically well-designed sites are now irrelevant although they may have worked yesterday.  Stass' Childish Things by CroceI've finally completed production on a new music video for George Stass' wonderful original song Childish Things. This video is a perfect example of what you can do with average equipment, lots of creativity, and a small time investment. Paid vs. Organic Search ResultsWhat is Word Bidding? Whenever you search for anything on the web, you'll notice that -- in most cases -- the very first results of the list are subtly highlighted. That's because these websites are bidding on those terms. Basically, they pay a company like Google to appear in the top spot. What you're seeing is really just a targeted advertisement. John Croce Releases Stass VideoI've just finished producing a new music video for my good friend George Stass. George hails out of NYC and is an extremely talented singer/songwriter. His influences include The Beatles, Bruce Springsteen, and The Rolling Stones. A Complete Marketing SolutionIf you're looking for a complete marketing solution, look no further. John Croce has over twenty years of professional and corporate experience in building teams, managing resources, and project management. Online and traditional marketing expert with extensive experience in communications, web hosting, resource management, e-business, advertising, multi-media, trade shows, print, publishing, and graphic design. From web marketing to direct mail, trade shows to audio/visual, John Croce has experience in all facets of marketing and advertising. |
"I worked for John for six years in the marketing department of Siemens Hearing Instruments in Piscataway, NJ. As an art director, he shows an even-handed approach to his artists. He respects personal needs and facilitates to the limit of his resources. Unafraid of responsibility, he shows a clear vision of projects from their scope down to their finer details. His direction is clear and concise".
"John receives my highest praise... He takes an idea and runs with it, exploring the nuances and implications along the way. He can laser in on a project... re-doing work that doesn't meet his own high expectations."