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My Role: Creative direction on the client side; resource management.

Notes: This is a fully custom piece incorporating the colors and imagery from our product launch. The stand itself was included in a customer mailing. That particular fact created some interesting problems.

Fully-assembled, it wasn't practical to ship 7K of these to customers along with all of the other print collateral. In order for the display stand to fit within the completed mailing box, the design needed to be shipped flat and assembled by the recipient.

The problem we always ran into at Siemens with these type of situations was the quantities being produced. 7K units on this sort of custom item wasn't quite enough to create a low cost per piece. This is a perfect example of budget amount and requirements limiting creative options.

While I feel that this was an exceptionally clever piece based on the aforementioned guidelines, if we were working with bigger numbers or less restrictions (i.e. not needing the item to fit flat into the shipper), we could have ended up with something that was much hardier. In particular, the durability of this stand wasn't up to par with its predecessors.