John Croce John's Portfolio Articles myHometownNJ.com Relaunched

myHometownNJ.com Relaunched

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myHometownNJ.comThe new myHometownNJ.com is expanded and database-driven. This is a huge benefit for both the maintenance of the site and end-users. Sites that derive their content from a database can be created dynamically based on the user's request.

Unlike static pages which are akin to reading a book (in so far as the content will always read the same), dynamic sites pull their content from a database and can change that content as they receive input from a visitor. This feature allows each user to experience a very personal and customized experience and, if setup correctly, helps your site succeed by delivering appropriate messages or products.

Database driven sites also allow for better back-end control. Content can easily be created by a multitude of users with various privileges allowing for both flexibility and security. Articles can be set to automatically expire after a certain date or quickly switched from one section to another simply by reassigning them. Features like this mean much lower maintenance for a database driven site versus a static one.

Like all good tools, database driven sites need to be fully understood and properly implemented in order to be effective. While it takes different resources and knowledge to create this type of site the final results will make your website stand out above the rest.

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John Croce's Recommendations

Dan Lieb"I worked for John for six years in the marketing department of Siemens Hearing Instruments in Piscataway, NJ. As an art director, he shows an even-handed approach to his artists. He respects personal needs and facilitates to the limit of his resources. Unafraid of responsibility, he shows a clear vision of projects from their scope down to their finer details. His direction is clear and concise".

Dan Lieb
aqualieb.com
"John is one of the most effective managers I’ve ever worked with. He really excels at inspiring and motivating the creative people who report to him, while giving them clear direction, making it easier for them to find truly successful solutions. He is flexible and quite driven to stay sharp and up-to-date on the most current trends and technologies. His easy-going demeanor belies a wealth of knowledge and wide range of skills which make him indispensable as a creative director, marketing professional, and liason between creative and sales and marketing departments."

Dori Eitelberg
Creative Directior
DEsign Communications
"John Croce was the best boss I ever had. He promoted a work environment which allowed his employees to achieve their best, both artistically and professionally".

Will Maximonis
“John is one of the most intelligent, dedicated, hardworking, and versatile people I have ever known. He has an amazing arsenal of skills and has demonstrated a quick aptitude for learning new concepts; He once asked me questions about Einstein’s theory of relativity that showed he had a deeper level of understanding than I, despite the fact that I had just taken college courses on this subject! Most importantly, though, John is someone upon whom you can depend.”

Greg Russotti, PhD
Director of Cellular Process Development
Celgene Cellular Therapeutics
S. Osterweil Weber"John receives my highest praise... He takes an idea and runs with it, exploring the nuances and implications along the way. He can laser in on a project... re-doing work that doesn't meet his own high expectations."

S.Osterweil-Weber

Former Assistant Principal
The HS of Art & Design, NYC
suzanneosterweilweber.com