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Stass' Childish Things by Croce

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Childish Things music videoI've finally completed production on a new music video for George Stass' wonderful original song Childish Things. This video is a perfect example of what you can do with average equipment, lots of creativity, and a small time investment. 

Sure a large budget can push things over the top, but your client may not always have a big bank roll. Plus, the return on investment is generally better for a small budget with a great product vs. a large budget with an inferior one.

I might be a little biased, but I think we achieved a nice result (this video) for a great product (George's song) on a VERY small budget (can you say "non-existant"?) Remember, necessity is the mother of invention!

Planning is essential for any project, regardless of the size of your budget. Schedule things realistically, know the limitations of your resources, and stick to that schedule. This will keep everything on track and within budget.

 

 

 

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Dan Lieb"I worked for John for six years in the marketing department of Siemens Hearing Instruments in Piscataway, NJ. As an art director, he shows an even-handed approach to his artists. He respects personal needs and facilitates to the limit of his resources. Unafraid of responsibility, he shows a clear vision of projects from their scope down to their finer details. His direction is clear and concise".

Dan Lieb
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"John is one of the most effective managers I’ve ever worked with. He really excels at inspiring and motivating the creative people who report to him, while giving them clear direction, making it easier for them to find truly successful solutions. He is flexible and quite driven to stay sharp and up-to-date on the most current trends and technologies. His easy-going demeanor belies a wealth of knowledge and wide range of skills which make him indispensable as a creative director, marketing professional, and liason between creative and sales and marketing departments."

Dori Eitelberg
Creative Directior
DEsign Communications
"John Croce was the best boss I ever had. He promoted a work environment which allowed his employees to achieve their best, both artistically and professionally".

Will Maximonis
“John is one of the most intelligent, dedicated, hardworking, and versatile people I have ever known. He has an amazing arsenal of skills and has demonstrated a quick aptitude for learning new concepts; He once asked me questions about Einstein’s theory of relativity that showed he had a deeper level of understanding than I, despite the fact that I had just taken college courses on this subject! Most importantly, though, John is someone upon whom you can depend.”

Greg Russotti, PhD
Director of Cellular Process Development
Celgene Cellular Therapeutics
S. Osterweil Weber"John receives my highest praise... He takes an idea and runs with it, exploring the nuances and implications along the way. He can laser in on a project... re-doing work that doesn't meet his own high expectations."

S.Osterweil-Weber

Former Assistant Principal
The HS of Art & Design, NYC
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