My Role: I was employed as the Senior Manager of Marketing / Creative Director for Siemens. My job was to work with the the marketing department planning and overseeing this project. This included establishing timelines, developing & approving the creative, ensuring brand adherence, selecting the talent, managing the budget, and being on-site to oversee production.
This video spot is another example of what can be done with a larger budget (approximately $55K). This piece utilizes all original footage shot with a complete crew and all pro equipment. Running time is approximately 60 seconds.
Seen above is a still frame of this video clip as it was shown on the Jumbotron in Times Square with closed-captioning.
Above is the 30 second version of this project.
Additional Info
Client: Siemens Hearing Instruments (now known as Signia USA)
Link: Visit their website
Industry: Medical Devices/Audiology
Use: Broadcast, Online, Live Events, In-Office/POS
Target Audience: Consumers/General Public
Agency: Mangos