My Role: I was employed as the Senior Manager of Marketing / Creative Director for Siemens. My job was to work with the the marketing department planning and overseeing this project. This included establishing timelines, developing & approving the creative, ensuring brand adherence, selecting the talent, managing the budget, and being on-site to oversee production.
This product launch video was created with a large budget of approximately $50K. The piece took several months to produce and includes all original footage. A full film crew was utilized including lighting, cameras, sound, wardrobe, hair, makeup, etc. Running time is approximately 4 minutes.
Additional Info
Client: Siemens Hearing Instruments (now known as Signia USA)
Link: Visit their website
Industry: Medical Devices/Audiology
Use: Live Events, In-Office/POS, Direct Mail
Target Audience: Consumers/General Public
Agency: Mangos