My Role: I was employed as the Director of Marketing and Communications for DoughMain. My job was to strategize and execute this project from start to finish. This included establishing timelines, developing & approving the creative, ensuring brand adherence, and -- finally -- execution.
This video was created with a small budget of under $2.5K. The goal of this piece was to build awareness leading to expanded use of DoughMain's tools along with increased donations. The video was used at live events and for online communications. The narrative was written around the core messages of the foundation. The imagery is primarily stock with some customized animated segments, all of which incorporate and establish the brand. Running time is approximately 2 minutes 41 seconds.
Additional Info
Client: DoughMain Education Foundation (now known as DoughMain Financial Literacy Foundation)
Link: Visit their website
Industry: Education
Use: Live Events, Online Distribution
Target Audience: Donors, Teachers, Students
Agency: Developed Internally